We don't sell software.
We build yours.
What we do
We figure out how your business actually works, then build software that you will have a hard time imagining how you managed without.
We have realized that one of the best ways to build useful software is to build it inside a real business. Each business is different, but all of them have problems that software can solve, and it's different every time. We learn how your business works, then build software that fits it. You get to try it on real work for free, and we only charge if you see its value and want to keep it.
How it works
Six steps. You can stop after any of them.
An hour, where the work happens
We come to you and figure out how you work. No presentation, nothing to buy. Mostly we ask questions, and most of them are about what annoys you.
One page, the next day
What we would build. What it deliberately will not do. The one number it should improve. A complete analysis of your workflow and how we aim to enhance it.
We build it
We work fast. Within a week or so we have something ready for you to try and critique — not a mock-up you have to imagine your business inside.
We install it in person
We sit with whoever will use it while they do real work with it. If something does not fit how they work, we change it.
You use it for free
A trial with an end date, and a short check-in each week.
You decide
You look at the number from the proposal and decide. Either you are happy with what we made and want to keep it, or we shake hands and part company.
Why is the trial free?
Software companies want to sell you software. We want to sell you what you need.
We do not charge up front because we believe in our work. We would rather show you than pitch you. A demo proves nothing. Software running for real work answers the question properly.
This guarantees that we only deliver software that is actually useful. If we truly cannot think of something that you would want to pay for, we will say so on the day and leave it at that.
There is something in it for us too: we learn more from building inside a real business than from any amount of asking about one.
What you are probably thinking
“What's the catch?”
There is no catch. We genuinely think that this is the best way to build useful software, and we are happy to prove it. We don't like to sell promises. We like to show results.
“Why should we work with you?”
Because we are not just another software vendor. We are a specialized team that understands your business and is committed to creating solutions that truly make a difference.
“Do we really need custom software?”
All businesses have unique processes and challenges. Off-the-shelf software often either doesn't fit your needs or is too complex and overwhelming. You lose nothing by asking us to look, and you might gain a solution that saves you time and frustration every day.
Who you would be dealing with
We are a small, specialized team with experience in building software that is used by thousands of people. We are driven by the challenge of creating solutions that are not only functional but also intuitive, efficient and truly helpful.
This is part of Phira Ventures, a venture studio in Lisbon and New York. We build and back companies for a living, and this is one we build ourselves rather than fund.
The dry detail
It depends on what we build, so there is no price list. You get the number in writing before we build anything, and that is the number that applies if you decide to keep it. If you do not, you owe nothing.
Only the people building your software. We do not share it, sell it, or pass it to anyone else. If you would like an NDA in place before the first visit, ask and we will sign one.
We export it to you in a format you can actually open, and then delete our copy. You are never in a position where stopping costs you your own records.
Nothing more than you would be willing to share. Before you hand anything over we will tell you what we are asking for, why we need it, and how long we will keep it. We are a company operating in Portugal, so GDPR applies to us exactly as it does to you.
An hour, at your place, nothing to buy
Tell us what annoys you most and we will come and look. All you have to lose is an hour, and you might gain a solution that saves you time and frustration every day.
Or fill in the form — whichever is less effort.
We reply to you personally