What began as a single comparison site has evolved into an international network of over fifteen websites, serving millions of readers across all major European markets and beyond, including markets such as India, Brazil, and Mexico. Within Europe, Airi has established itself as the market leader in the field, setting the benchmark for quality of content and editorial independence.
Incubated internally by Phira Ventures, Airi embodies our philosophy of building purpose-driven and financially attractive businesses. From its earliest days, the focus at Airi has been on rigorous product testing, transparency, and serving the interest of our readers. This was — and sadly still is not — a given in a competitive landscape littered with low-quality content farming and clickbait.
At the heart of Airi’s operations is its dedicated in-house testing centre, where we evaluate everything from mattresses and pillows to bedding, sleep accessories, and emerging sleep gadgets. Our testing process is guided by a panel of leading medical professionals, including sleep physicians, physiotherapists, and ergonomics experts, who help ensure that our reviews are both scientifically sound and practically relevant.
Human expertise is complemented by AI systems that process large datasets of verified user reviews. Over time, Airi has also built world-class in-house expertise in SEO and “GEO” (SEO for AI), positioning the company at the forefront of how consumers discover and trust information online.
Today, Airi Media stands not only as the market leader in Europe, but as a trusted voice in sleep, helping millions of people choose better products for better rest.
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