Most AI tools today are built by twenty-somethings for twenty-somethings, overlooking the world’s largest and fastest-growing demographic: people aged 65 and older. As populations age, millions find themselves excluded from the very technologies that could most improve their daily lives.
PeterAI is our attempt to change that.
Like many others, we’ve witnessed firsthand how our own parents and grandparents struggle to navigate a digital world that was never designed for them. It struck us as deeply unfair: the people with the most to gain from artificial intelligence are often the ones left behind.
That’s why we’re building an AI companion made specifically for older adults. Our aim is to make AI approachable, safe, and genuinely helpful for this “forgotten demographic”.
Drawing inspiration from the simplicity and enduring usefulness of the original Google search bar, PeterAI will be a trusted everyday assistant. It will be able to explain complex topics clearly and patiently. It will help users avoid online scams, find birthday present inspirations for their grandchildren, check the weather or provide local news updates. It will always communicate respectfully, without jargon, and without advertising.
PeterAI is being incubated through our Entrepreneur-in-Residence program, and is developed in close collaboration with older adults to ensure an intuitive, age-inclusive experience. The project is supported by Phira’s core design, marketing, legal, and strategy teams.
Our first public release is planned for early 2026 in the United States.
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